Strategic Product Leader & Fractional PM

Leading the product function (analytics, design, CRM, engineering) at a scale-up blending gamification and rewards.

• Optimised billing logic and payment orchestration, reducing involuntary churn
• Built a proprietary dunning engine for better user retention and revenue recovery
• Introduced referral and loyalty loops to drive organic acquisition and engagement
• Grew and coached a multi-disciplinary team, hiring key product design and QA talent

Crafted & Introduced Omaze's first subscription offering, increasing eLTV while reducing churn by 16% (involuntary) and 15% (voluntary).

• Defined a clear SDLC with outcome-focused roadmaps and KPIs
• Launched CRM-integrated landing pages and campaign variants
• Managed AB & multivariate testing across acquisition, conversion, and retention flows

Delivered a stable, compliant exchange platform and launched beta versions of a smart wallet and NFT marketplace.

• Managed a 7-person product team (PMs, UX, BA) and owned end-to-end product strategy
• Integrated multiple 3rd-party services and partners to optimise onboarding and trading flows
• Delivered crypto exchange platform under regulatory constraints

Defined KPIs and OKRs post-Series A for 3 development squads; led MVP design and go-to-market.

• Implemented funnel AB testing and copy experiments, increasing onboarding conversion by 34%
• Led MVP design and go-to-market strategy
• Managed 3 development squads with clear KPIs and OKRs

Led shift from web-only subscriptions to native iOS & Android applications.

• Introduced in-app purchases and subscription flows, increasing mobile revenue
• Optimised onboarding and billing funnels, reducing CAC and increasing upfront spend
• Encouraged transition to annual plans via pricing experiments, improving retention by 20% and LTV by 5%

Launched crypto-to-crypto exchange MVP under regulatory constraints.

• Scaled KYC/AML operations for 1000 daily user verifications with a 60-head strong team
• Delivered crypto exchange platform under strict regulatory requirements
• Managed large-scale verification operations

Delivered PCI-compliant EPOS system for Thames Clippers, improving speed by 60% and NPS by 16%.

• Introduced new revenue streams via strategic B2B partnerships and gift card products
• Owned eCommerce roadmap for MBNA Thames Clippers, Emirates Airline and Up at The O2
• Delivered PCI-compliant payment systems for major attractions

Led product work on a music streaming service with freemium monetisation.

• Improved sign-up conversion by 15% and retention by 25% via AB testing and onboarding strategies
• Shipped integrations with Sonos, Panasonic and more, enhancing user value and reach
• Developed freemium monetisation strategies for music streaming platform